Press Release 2007

Bluetrek's first headset- touch sensitive technology

13 Nov 2007

Paris, 13 November, 2007 – Bluetrek, a ModeLabs Group brand that is rapidly expanding in the wireless accessories sector, announces today the launch of the new Bluetrek SENSE
headset, the latest addition to the Fashion for Heads range.

With the new Bluetrek SENSE, good things do come in small packages! Weighing merely 8 grams and measuring only 5 cm, the headset is an
ingenious blend of simple design, performance and style. The SENSE boasts an eye-catching, black mirror finish and superior sound quality.

Concentrate on your conversation with this sleek, user-friendly device which has a discreet, dual-coloured LED display to let you know when battery levels are low. An advanced built-in Voice Alert can also confirm your choice of function (such as connecting or disconnecting your headset, redialing your last number, rejecting a call or contacting favourite numbers). The SENSE can be worn with or without its slim line ear hook, ensuring maximum comfort for those who wear glasses.

Following the latest trend set by well-known phone handset manufacturers, Bluetrek leads the way by using touch sensitive technology on a Bluetooth headset. The speech button on this elegant
black headset makes the decidedly fashionable SENSE, the perfect partner for these highly sophisticated phones.

Technical Specifications
- Talk Time: Up to 4 hours
- Standby time: Up to 5 days
- Weight: about 8 grams (with ear hook)
- Size: 50 mm (L) x 15mm (W)
- Operation range: Up to 10 meters
- Voice Alert: A built-in voice alert that reminds you
of the actions in your headset such as: Handset
connected / Handset disconnected, Call rejected,
Redialing, Dialing last call, Low/very low power,
Missed call and Dialing missed call
- Bluetooth Specification: V1.2

The Bluetrek SENSE will be available in Nov 2007 in all major stores at a recommended retail price of

For further information or product test requests, please contact

About Bluetrek -

Bluetrek, creator of the « Fashion for Heads » range, has, since 2001, applied its technical and engineering Bluetooth expertise to design innovative and groundbreaking consumer products and brands, impacting the world of mobile accessories. Building on the phenomenal success of the G2 headset, which sold more than two million units, Bluetrek continually drives new collections of mono and stereo headsets as well as Bluetooth car kits, blending unique design with product performance.

Frequently recognised for its design concepts, Bluetrek recently won the Innovations 2007 Design and Engineering Awards at CES 2007 in Las Vegas for the X2 and ST1 headsets. The company’s products are sold through mobile operators and leading retailers in more than 40 countries.

Bluetrek® is a brand of ModeLabs Group.

About ModeLabs Group -

ModeLabs Group, the creator of the "Mobile On DemandTM” offer, is a customized design manufacturer (CDM) specialized in mobiles phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and mass market brands.
Thanks to the combination of its marketing expertise, its cutting-edge technological know-how and its flexible "fabless" organisation, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving mass market brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.

ModeLabs Group is listed on the Euronext Eurolist – Paris (code "MDL", ISIN code: FR0010060665, SFB 250).

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