13 Nov 2007
Paris, 13 November, 2007– Bluetrek, creator of the
Fashion for Heads range and a ModeLabs Group brand, announces today the launch of its Sugar headset, an innovative ear jewel that brings with it a whole new way of wearing Bluetooth headsets. Follow-up to the MINI, Sugar can also be worn as a necklace and pendant using a special metallic lanyard for a versatile yet stylish look.
Eye Candy – 3 chic designs for 3 different looks
Reflecting the Fashion for Heads concept, Sugar’s diamond cut pattern design is
available in three colours: Diamond, Black Diamond and Black Silver and can be
mixed and matched to suit your outfit. This light and ultra compact accessory
(just 8,5 grams) has a modern metal and chrome-like finish.
The Sugar’s secret lies in its discreet design that does not require the use of an ear
hook. The earpiece fits directly into the ear and is worn in complete comfort thanks
to an Ergobud® that can be adapted to suit your ear size.
A stylish combination of elegance and innovation
A modern jewel should combine first-rate technology with elegance and innovation. The Sugar is equipped with an advanced built-in Voice Alert (an option that the user can choose to activate or leave switched off). A pre-recorded voice alerts you to low battery levels and can also confirm your choice of function such as connecting or disconnecting your headset, redialling your last
number, rejecting a call or contacting favourite numbers.
The Sugar, not only a fashionable alternative to more conventionally styled headsets, also boasts 7 hours talk time and 10.5 days standby time, making it easy to stay in touch with family and friends - 2 favourite numbers can also be pre-registered and called at the touch of a button.
Compatible with all mobile telephones, PDA devices and computers operating with the Bluetooth Specification V1.2 package, the Sugar is the accessory to add to your wardrobe this autumn!
-Dimensions : 41mm (L) x 19mm (W) x 10mm (T)
-Bluetooth Specifications: V1.2
-Reject calls – calls can be transferred to a mobile phone
-Supplied with 3 different sizes of Ergobud®, 2 ear hooks and metallic lanyard
-Call waiting; volume adjustment; number memory;
-Voice alert: Connected/disconnected, call rejected, last number redial, low power, 2 pre-registered numbers;
Price and availability
SUGAR will be retailing at US$69.99 and will be available in November 2007.
For further information or product test requests, please contact firstname.lastname@example.org..
About Bluetrek ‐ www.bluetrek.com
Bluetrek, creator of the « Fashion for Heads » range, has, since 2001, applied its technical and
engineering Bluetooth expertise to design innovative and groundbreaking consumer products and brands, impacting the world of mobile accessories. Building on the phenomenal success of the G2 headset, which sold more than two million units, Bluetrek continually drives new collections of mono and stereo headsets as well as Bluetooth car kits, blending unique design with product performance.
Frequently recognised for its design concepts, Bluetrek recently won the Innovations 2007 Design and Engineering Awards at CES 2007 in Las Vegas for the X2 and ST1 headsets. The company’s products are sold through mobile operators and leading retailers in more than 40 countries.
Bluetrek® is a brand of ModeLabs Group.
About ModeLabs Group - www.modelabs.com
ModeLabs Group, the creator of the "Mobile On DemandTM” offer, is a customized design
manufacturer (CDM) specialized in mobiles phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and mass market brands.
Thanks to the combination of its marketing expertise, its cutting-edge technological know-how and its flexible "fabless" organisation, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving mass market brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.
ModeLabs Group is listed on the Euronext Eurolist – Paris (code "MDL", ISIN code: FR0010060665, SFB 250).