Press Release 2007

Bluetrek’s UFO, Undeniably Fashionable Object

27 Aug 2007

Paris, 27th August 2007 – Bluetrek, a brand of the Modelabs Group, announces today the launch of its latest innovation, the UFO- an Undeniably Fashionable Object. This stunning Bluetooth headset from its Fashion for Heads range is an innovative earpiece that is completely circular in its shape and design. A first in the world of Bluetooth accessories, the speaker fits snugly on the ear rather than in it!

UFO by Bluetrek:
A new era begins

-Lunar inspiration
Simple, sophisticated, but also practical, Bluetrek’s UFO is a combination of chic design and comfort. This circular stunner is a compact and elegant lightweight accessory with an alluring leather-like finish. The UFO allows you to communicate for up to 6 hours and offers standby time of up to 8 days. You can personalise your look with a choice of four stylish ear-hooks: two with a metallic finish and two with a black, rubber-like finish; all four can be worn comfortably, even when wearing glasses. Measuring just under 4cm in size, the integrated circular speaker is an innovation in design and technology.

-UFO- Celestial comfort
The UFO’s lightweight oval shape (8grs) means it offers the ultimate in comfort. Unlike other headsets, the external speaker fits snugly on the ear and can be combined with the attachment of your choice to ensure you are free to converse with complete ease and in security. The UFO’s DSP function guarantees superb sound quality while eliminating noise interferences as well as unpredictable echoing.

-UFO, a headset that simplifies life
Busy users can save time as 2 to 4 telephone numbers can be pre-registered and called at the touch of a button. A display light system informs the user of weak battery levels and remaining standby time. In addition, the UFO boasts impressive call waiting options, allowing you to switch from one call to the other from your mobile phone or UFO Bluetooth device.
Bluetrek’s UFO, a revolutionary Bluetooth headset that is out of this world!

Technical specifications
-Talk time : up to 6 hours
-Standby time : up to 8 days
-Dimensions(mm) : 37.6(L) x 33 (W) x 12.6(T)
-Operating range: up to 10 metres
-Weight : 8 grs (8.6grs with ear hook)
-Bluetooth Specification V1.2
-External speaker sits comfortably on ear
-USB charger for car
-Attachable cable and malleable USB cord
-4 ear-hooks : 2 in titanium, 2 in black plastic/rubber

Price and availability
The UFO is available in all major stores at a recommended retail price of £ 39 - £49.

For further information or product test requests, please contact the press department below.

About Bluetrek -

Bluetrek, a brand of ModeLabs Group, is a rising name in the world of Bluetooth consumer products. It has built its success on the highly-acclaimed G2, the first lightweight and fashionable Bluetooth headset. Today, the collection includes innovative Bluetooth mono, stereo and car kit solutions that are sold by a number of leading retailers and operators in over 40 countries around the globe.

Bluetrek is a brand that blends innovative design with cutting edge technology for mobile lifestyles. The brand is designed to cater to the tastes of style-conscious consumers as well as tech-savvy professionals. The growth of Bluetrek can be accredited to the enthusiasm and skill of its dynamic team and to the unique characteristics of its products. All Bluetrek products boast excellent performance with extended talk time, universal compatibility, comfort and lightweight design.

Bluetrek is making its mark on the fashion scene, with its “Fashion for Heads” approach. From the product itself to their bold advertising campaigns, Bluetrek is a different breed of Bluetooth headsets for mobile phones. Two of its latest products, the X2 (the first water and shock resistant headset) and the avant-garde ST1 Bluetooth stereo headset - set to revolutionise mobile phone music, were awarded the prize for Innovations 2007 Design and Engineering Awards at the CES Las Vegas in 2007.

Bluetrek® is a brand of ModeLabs Group.

About ModeLabs Group S.A. -
ModeLabs Group, the creator of the "Mobile On DemandTM” offer, is a customized design manufacturer (CDM) specialized in mobiles phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and mass market brands.
Thanks to the combination of its marketing expertise, its cutting-edge technological know-how and its flexible "fabless" organisation, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving mass market brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.

ModeLabs Group is listed on the Euronext Eurolist – Paris (code "MDL", ISIN code: FR0010060665, SFB 250).
Press contacts:
Naoise King / Emma Keenan
Tel : +33(0)1 55 02 27 93 / 14 59

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