Press Release 2012

Bluetrek Carbon wins the prestigious red dot design award: product design 2012

15 May 2012

Bluetrek Carbon’s innovative and unrivaled design captured the attention of the discerning red dot jury, an independent panel of 30 international design experts. The award distinguishes it from 4,515 products submitted from 58 countries contending for the renowned red dot – the quality seal for aesthetic forms and lasting trends. Since 1955, the red dot design award has been an internationally established and extremely prestigious quality seal for outstanding design.

The Bluetrek Carbon, the world’s first carbon fiber Bluetooth headset, is an admirable combination of lightweight strength and elegant design. Blending superb form and flawless function within the slim carbon fiber microphone stem, Bluetrek’s Bluetooth 3.0 compliance and patented technology embedded in the Carbon deliver ultra-fast connections, extended talk time and crystal-clear conversations.
The Carbon has already received the CES Innovations 2012 Design and Engineering Award. The red dot design award further confirms Bluetrek’s commitment to quality and aesthetic beauty in industrial design with their use of high-end materials.

The Carbon will be showcased online and in the red dot design museum in Germany. Visit http://en.red-dot.org/ for more details about the award and exhibition.


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Bluetrek® is a pioneer in wireless technology, developing and manufacturing award-winning Bluetooth devices and headsets. Combining world-class design with cutting-edge innovations and technologies, Bluetrek is a leading supplier of Bluetooth solutions to the global market and has products available through distribution and retailers in more than 40 countries worldwide. Headquartered in Hong Kong, Bluetrek is an associate member of the Bluetooth SIG and a member of the CEA.

Bluetrek also produces the designer LostDog ™ mobile and tablet accessories, and saves energy with its collection of eco-responsible Osungo chargers. Visit www.lostdog.co and www.osungo.com to learn more about these au courant products.
For sales inquiries, please contact our sales representatives:
US : salesusa@bluetrek.com ∣Canada : salescanada@bluetrek.com ∣Latin America : saleslatam@bluetrek.com
Europe, Middle East & Africa : salesemea@bluetrek.com ∣Asia Pacific : salesasia@bluetrek.com


For media and product review inquiries, please contact our media relations department at mediausa@bluetrek.com
To discover more about Bluetrek® noise cancelling headsets and other products, please visit www.bluetrek.com

Bluetrek Technologies Ltd
Esther Fok, Marketing Manager
Email : esther.fok@bluetrek.com

Carbon is trademark of Bluetrek Technologies Limited. The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. iPhone and iPad are trademarks of Apple Inc. All other trademarks mentioned are the property of their respective owners.
About the red dot award:”The red dot is awarded to products and work that excel through excellent design achievements. The superb work of the juries ensures that the competition has earned an excellent reputation and met with far-reaching international acceptance. Well-known designers and design experts from around the world decide independently and impartially which of the products entered will be awarded in the red dot design award. The jury members change from year to year, ensuring the greatest possible degree of objectivity and fairness. The jury appraises the products according to different criteria such as innovation, functionality, formal quality, ergonomics, symbolic and emotional content, and whether a product is self-explanatory.” For more information, visit: www.red-dot.de/press

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